GUBI is a global design house on a continual quest. A journey. Fuelled by a passion to discover overlooked icons from the past and future icons in the making, GUBI has made a distinctive name for itself in the international design arena as a dynamic design force to be reckoned with. Curiosity, courage and intuition are key components for the success of a company that sees itself as a treasure hunter. For Jacob Gubi Olsen, who is Chief Creative Officer heading up GUBI with his brother Sebastian, "Design is all about discovering gems and following your instincts. It involves travelling, searching and finding long-lost remnants from the past as well as contemporary, cutting-edge designs from new artists on the horizon." The result is an eclectic, intercontinental collection that blurs the lines between the past and the future.