Javier Moreno graduated from EASD Alcoi, Alicante in Spain in 2005. After graduating, he started his career as a Product and 3D Designer for a toy factory. After that, he worked at a few companies as Product Designer and Product Manager in the field of furniture and packaging. Alongside this he developed some projects as a freelance designer for several both National and International companies before starting his own design studio – Javier Moreno Studio in 2010. “For me design should be something that matters. Nowadays everything is becoming immaterial and increasingly virtual, but humans still needs objects and materials in their daily lives. Design should be something close to people and also aesthetically pleasing. I like being meticulous and in the design process I try to get the maximum of using less. My approach is clear, simple and close to the final user.”