LOUISE CAMPBELL has been a key driving force behind the new strong movement in Scandinavian design and has been awarded designer of the year in Denmark. She is also a leading figure in the design debate and holds several honorary positions in the design community. LOUISE CAMPBELL ON HER DESIGN PHILOSOPHY My work has three simple ground rules. Don't cut corners, find the essence, dare to be different. LOUISE CAMPBELL ON NEW NORDIC DESIGN We have inherited the thrill of rational thinking, the joy of detail, and the strive for good craftsmanship from our predecessors. But times are different; technology, speed and the state of mind have changed.