MATTI KLENELL is part of the new breed of talented Swedish designers. He has been crowned designer of the year in Sweden, and has won several prestigious national and international awards. MATTI KLENELL ON HIS DESIGN PHILOSOPHY A good idea is good whether it's rooted in form or function. To me every project is unique, and therefore I try not to restrain myself by a dogma or a proven design approach. I have tried to approach my design challenges in a more structured way, but the result often comes out too rigid, and therefore unattractive. Good design must communicate on both a functional and emotional level. MATTI KLENELL ON NEW NORDIC DESIGN It's not difficult to argue that the Scandinavian design tradition is very much 'no nonsense'.