Taj, more than a lamp, is a three-dimensional manifestation, a luminous sculpture, a presence as much at home on our desk as on another piece of furniture. Although it is a table lamp, Taj abandons the articulated, jointed and mechanical stereotype in favour of a simple form serving the practical function for which it is intended. Beautiful either on or off, Taj uses LED technology to optimise and minimise the light source and at the same time it is a new step forward in meeting the corporate technical challenge producing an object through unique know-how. Taj is produced in the completely "naked" transparent version, in the "frozen" satin-finished plastic version and in the black and white matte versions.
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Ferruccio Laviani is part of a generation of young Italian designers who came to prominence in the early 90's when the Memphis movement made its mark on international design. Born in 1960,...